Last week news of Ridge Run got out (much more than anticipated!) and we got 2,187 views on this website. People reached out out to say they were thankful, excited, had requests, or had services to offer. I panicked. I'm still months away from opening! What would normally be considered awesome free press made me doubt myself even more.
My retail experience is 20 years old. My knowledge of everything else related to opening this store: sales projections, product distributors, market trends, payroll and work comp, food regulations, licensing requirements, startup funding, military trailer renovation, POS systems, potable water transport services, marketing and design, grocery sales, land use permits, electrical wiring, and so on... is pretty much non-existent. At least it was a month ago. With the help of many supportive people, I'm quickly becoming educated.
I was waiting for someone else to do this first. Someone more knowledgeable, who could complete this concept with success. But it hasn't happened, so now I'm doing it. The challenge itself is a big motivator. Fear that I'm too inexperienced keeps me focused on mastering all these new areas of information. And despite my lack of grocery/convenience/retail experience, I'm doing it and it's happening and it's going to be awesome.