Have I mentioned that we're a small business? ;)
I don't think I was prepared for just how much our literal small size would throw people off.
New things are scary!
And it's hard to sell new ideas to people. Changing consumer habits and perceptions is one of the most difficult aspects of this business. Some people are really turned off by our size. But others love it and those are our people. They know our size allows us to do what we do. They know it means better customer service and attention to detail than they will ever get in the supermarket.
Obviously, we are the most convenient place to go for last-minute necessities. But other details are not so obvious. We are licensed and operate like any other grocery store, just waaaaay smaller: We have coolers for our inventory, but they aren't the size of a garage. We have a produce section, it just doesn't require 9 employees to organize it. We even have a customer rewards program for frequent shoppers. There are about 12 people enrolled in it.
People are curious because we're different. They are fearful for the same reason. Education is a frequent component of operating this business because people may not "get it" right away:
"Do you have to call and order ahead?"
"Do you have like, an app or something?"
"So, how does it work?"
-It's like a coffee kiosk.
Customers pull up, order from the menu, pay for their groceries, and drive away. We have a wide variety of products, in stock at all times, waiting for you to come and order them.
We know it's confusing at first, but it really is that simple.